Clients, Customers and Fans feel a special connection with the businesses they frequent or proprietors they deal with when they have insight on said person or place. They are more likely to be repeat customers, make larger purchases or donate. Most companies, musicians, artists, non profits or small businesses have a hard time making that connection. The ones who are lucky enough to do so have to take many steps via social media, marketing campaigns and most importantly a lot of time. A simple and quick way to make a big impact and create a long lasting connection is with a documentary. A good three to five minute documentary that is long enough to peak curiosity but not bore the viewer is just right. Viewer retention is paramount when trying to convey a message or show people why you or that thing you love to do is interesting. The doc can be longer but they must be visually appealing and have enough variety that the viewer does not click elsewhere on youtube. Branding, products or the people in the documentary will be highly recognizable. When you think of Fudpuckers what comes to mind? Father Fud and those T-Shirts. What brings those two things to mind? Fud TV! In every part of the restaurant there is a TV showing Father Fud talking about gators, t shirts and the food and drink they offer. By the time you leave those videos that are looped are stuck in your head. Simple, entertaining and smart marketing. If you were out and about and happen to see Father Fud you would probably recognize him straight away and not have a problem going up and saying hi. That is because you are familiar with him from Fud TV. Here are some examples of docs that I have created and what resulted for the people I made them for.
Feline Friends Of Destin’s doc shined a light on the fact that they do much more than adopt out cats at Pet Smart in Destin. They also run a TNR program and get the cats treated in cooperation with three local generous veterinary offices. The doc has already been posted on popular blogs in the area and will hopefully get them more volunteers and adoptions.
Bruha Eve’s a Filipina painter who donates half of all sales to a charity that builds shelters and schools in the Philippines had a huge increase in sales and commissions following this docs release.
The PK Jaguars behind the scenes doc peaked people’s interest in the video it was filmed during resulting in 60,000 views for it in a very short time and helped increase their female fan base as indicated in youtube analytics lol.
MRAP Training doc made for the Army Safe Driving Program to show incoming Commanders on the camps in Kuwait which resulted in a thousands of new driving students in a few months.
K’s Path Animal Shelter and Animal Rescue Doc which helped them get more donations, volunteers and most importantly adoptions.
A documentary is a simple yet very effective way to educate and enlighten the viewer while helping them feel a connection to you or the thing you love. If you are interested in a documentary, promo spot or highlight reel of your own contact TJC Films at 850-502-0751 or tjcfilms@yahoo.com
